Now that my collection of ephemera has been completely exhausted, and the usual Sunday feature "Left Inside" is a very rare occurrence (the last one was in the summer of 2013), I am substituting it with a new feature called "Found Bound". Every other Sunday I'll be posting ads, cartoons and other interesting tidbits I find in magazines of the past.
Today we look at an advertising gimmick created by the clever gang at Simon & Schuster, one of the oldest existing publishing houses in the United States. S&S was very innovative when marketing their mysteries. They invented Pocket Books in the late 1920s, the very first mass market paperback imprint in the United States. Additionally, they were one of the first publishers to create a hardcover imprint solely for detective fiction ("Inner Sanctum Mysteries") and were rather clever in getting their message out to their audience. Below are two ads found in two early 1940s issues of The Saturday Review done along the lines of a newsletter they called "The Gory Gazette."
I've read the Woolrich novel The Black Curtain (1941) advertised in the second set of illustrations and highly recommend it. I've not yet found a copy of Gypsy Rose Lee's second mystery novel Mother Finds a Body (1942), but I'm still looking. BTW -- Lee did in fact write her own books. They were not ghost written by Craig Rice no matter what numerous websites and reference books are trying to convince you otherwise.
Click to enlarge all scans in order to read the ads.